kfc / THE HARD WAY VR

Finally. Virtual Reality that’s actually useful, a training simulation. Specifically, training people to make Kentucky Fried Chicken the way KFC cooks make fried chicken. But y’know, instead of in a restaurant, it’s in an escape room setting with Colonel Sanders giving directions over an intercom.

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Creative Directors: Jason Kreher, Freddie Powell

Art Director: Lloyd Winter

Copywriter: Michael Brandes